Growth is reflected in the recent launch of two new partnerships with award winning designers Sophie Conran and Yvonne Ellen, alongside continued expansion of the Wrendale range and the ever-popular Colony, RHS and Fired Earth ranges. Warren adds, “The attributes of being a British manufacturer certainly appeal to consumers, as does an authentic approach to environmental issues, but retailers have to consider all the economic factors, so we believe it’s also vital to continually refresh our product offering and grow our ranges to maintain their trust and support.” Wax Lyrical specialises in quality British-made candles and reed diffusers and celebrated its 40th year in 2020 by expanding its worldwide reach to 46 countries and working to expand our latest export markets in Australia, South Korea and Asia. Wax Lyrical has significant plans for continued growth both in the UK and across the world and we expect our 40 years of Made in England credentials, will stand us in good stead, whatever challenges 2021 has in store for the economy.” That same reputation for quality, steeped in heritage and tradition, drives an ever-increasing global appeal. “At home there is always a significant appetite for British-made products both from the perspective of customers wishing to support local industry but also because they trust in the high-quality craft and skills.
Wax Lyrical is one of Cumbria’s Export Champions and their inspirational story and sales strategy in international markets with the support of the Department of International Trade (DIT) shows how you can take your business globally with help from the DIT.įor Wax Lyrical, the UKs largest home fragrance manufacturer, based at its wind turbine powered office and factory in Lindal-in-Furness, fragrance is also personal.Ĭommercial Director, Warren Gell says export markets represent over 20% of sales but there are ambitious plans to continue growth. In this series, we’ve looked at some of the key considerations for any business looking to expand to trade internationally, and explained how the Department of International Trade (DIT) can support you and your business at every stage of the export process.
WAX LYRICAL SERIES
In the last of our series sharing the stories of some of Cumbria’s exporters, we showcase the benefits of expanding your business overseas to drive growth.
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